Bryan Kent Bollinger

Assistant Professor of Business Adminstration
Assistant Professor of Business Administration
Faculty Network Member of The Energy Initiative
Bryan Bollinger is an Assistant Professor of Marketing at Duke’s Fuqua School of Business. Professor Bollinger’s research interests lie at the intersection of marketing, empirical industrial organization, and economic policy. Current research includes technology adoption decisions by consumers and firms, demand and supply side spillover effects, and the effectiveness of marketing mix variables and policy tools in affecting consumer and firm behavior. Examples include work on solar PV adoption, learning-by-doing in solar PV installations, green technology adoption by dry cleaning firms, heterogeneous demand effects of smart meter technologies, the effect of nutritional labeling, dynamic network formation and propagation of information, advertising and channel interaction effects, and pro-social marketing. Professor Bollinger received his BA and BE in engineering at Dartmouth College and his M.A. in Economics and Ph.D. in Marketing at Stanford University


  • Ph.D., Stanford University (2011)
  • M.A., Stanford University (2010)
  • B.A., Dartmouth College (2003)
  • B.S.E., Dartmouth College (2003)

Mailing Address

Nicholas Institute for Energy, Environment & Sustainability
Box 90467
Durham, NC 27708

Street / Delivery Address

Nicholas Institute for Energy, Environment & Sustainability
140 Science Drive
Gross Hall, Suite 101
Durham, NC 27708